As the marketing manager for this historic Minneapolis theater, I run all of the marketing and communications campaigns. In small theater speak, this mostly means social media, email newsletters and press releases. I also work with our graphic designer to create marketing materials for our 30 (yes, 30!) performing arts companies each year.
Some of my favorite achievements are:
- Creating a survey system for our companies to share show information with us.
- Streamlining the way we display show information on our website.
- Increasing our press presence from a few reviews each quarter to at least one per show.
(I wrote the copy for this. The credit for awesome videography goes to Galen Higgins.)